FOUR GENERATIONS.

OVER 80 YEARS.

Built on Experience.

Still Family Run.

From Ceilcraft Modelling Works to WA Direct Plasterboard, our story has always been built around people who know the industry.

From Ceilcraft to WA Direct

The family’s story in Western Australia’s building industry began more than 80 years ago with Frederick John Watson, who established the family business shortly after the Second World War.

Starting in the ceiling industry, the business was involved in both manufacturing and installation. As construction methods and materials evolved, the family expanded into plasterboard manufacturing, eventually operating three plasterboard factories in Western Australia.

It was the beginning of a connection to the wall and ceiling industry that would continue through four generations of the Watson family.

Long before the association became known as AWCI WA, Frederick John Watson was actively involved with the industry organisation and served as President in 1975. Decades later, two of his grandchildren would also serve as Presidents, carrying that involvement into another generation.

Across the decades, knowledge, experience and relationships with builders, suppliers and people across the trade have been passed from one generation to the next.

Growing With Western Australia

From the ceiling products of the post-war years to locally manufactured plasterboard and the modern building systems used today, Western Australia’s construction industry has changed considerably.

The family has changed with it.

Today, WA Direct Plasterboard carries that experience forward by supplying builders, contractors, tradies and customers across Western Australia with practical product knowledge, trusted brands and local service.

The products and methods may have changed, but the commitment to the industry remains.